Anyone who’s lived in Northern California long enough probably knows the experience: you’re driving north on 101, headed toward Petaluma or Healdsburg, when that odd building on the left flashes by at 70 miles an hour.
Josh, thanks so much. I knew it as the McGraw-Hill building and then when those signs disappeared i didn’t know what it was. Spent 4 decades in the Bay Area so saw it so often it just became another ‘road side attraction’ that didn’t really draw my attention. I greatly appreciate hearing about the plans - great idea - hope it works out well for them.
It's awesome to revisit and photograph a place that calls out to us in a moment when we are traveling to a different destination. This one is amazing, so glad to know it is being preserved.
And it looks like they got some great plans for it. It looks like they’ll make some changes to make it usable as a different function but still preserve its essence. And also design it in a way to celebrate it.
They are thinking about the social benefit and not just profiting from it. Locally we have lost several historic buildings downtown, replaced at parking lots. Insane.
And it's one of those little landmarks that everybody around here passes at least once in a while, and nobody ever quite knows much about it, so it was totally fun to go there and learn a bit more.
cool!
great stuff!
What a cool building, and such a great opportunity!! Great set!
I remember it as McGraw-Hill. I wanted to go in and see all the books.
Finally!!! Thank you!
😂
It's always interesting to hear the story behind "that cool building on the side of the road". Thanks Josh.
Share how you were invited? This architect wants to know
😂 Sent you a DM with the story
Really nice representation of that cool building.
Thanks it was a fun place to shoot
Josh, thanks so much. I knew it as the McGraw-Hill building and then when those signs disappeared i didn’t know what it was. Spent 4 decades in the Bay Area so saw it so often it just became another ‘road side attraction’ that didn’t really draw my attention. I greatly appreciate hearing about the plans - great idea - hope it works out well for them.
It's awesome to revisit and photograph a place that calls out to us in a moment when we are traveling to a different destination. This one is amazing, so glad to know it is being preserved.
And it looks like they got some great plans for it. It looks like they’ll make some changes to make it usable as a different function but still preserve its essence. And also design it in a way to celebrate it.
They are thinking about the social benefit and not just profiting from it. Locally we have lost several historic buildings downtown, replaced at parking lots. Insane.
Love the old Birkenstock building and have always wanted to stop when driving past, but I'm always on a run to the City with limited time.
That looks like a wonderful building. Well worth stopping to photograph it. It's good to hear it still has a use into the future.
And it's one of those little landmarks that everybody around here passes at least once in a while, and nobody ever quite knows much about it, so it was totally fun to go there and learn a bit more.
It pays to go out of your way to investigate sometimes.